Powerful Tool 25 June 2014 Reviewer: Martin Deeson from UK
105 of 143 people found this review helpful
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As someone who spent 20 years in magazine editorial (for GQ, Loaded, Square Mile and others) and working as a freelance writer I know that perhaps the majority of press releases are mis-directed or irrelevant to the editor they are sent to. Two years ago I crossed over to the other side and established a PR company (Deeson & Deeson) specialising in publicity for High Net Worth individuals and PR for the music industry.
I those two years I found that probably the single biggest challenge was finding a reliable database of media contacts in the UK and abroad. I have tried a couple of different products and been very disappointed with the accuracy of their information. Since joining Presswire three months ago I have used the media contacts database on a daily basis and found it an invaluable tool for reaching the right person, on the right title or media outlet.
Of course, the media is an industry with an often rapid turnaround of staff and so there will always be occasional times when the person indicated for a particular job has moved on, but I find Presswire to be the most accurate source yet for such information and overall I am very happy with the product.
In summary, I would recommend Presswire to a friend.