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RealWire.com is a press release distribution service which specialises in online media. It utilises the media power of sites such as Twitter, LinkedIn, Youtube and Vimeo to bring attention to your press releases online and allows you, for an extra fee, to evaluate the efficiency of your press release and gain an idea as to how it has been discussed and received in the social media networks.
The stand out feature of this site is the quality of its releases, which allow you to upload up to 3 photos and up to 3 documents, helping to catch the attention and deliver any extra information you might want to share. Its global distribution also means that your release can gain momentum at home or abroad, and you can include links to appropriate sites to encourage people to find out more. Its translation service is also worth mentioning as English is only applicable for around 35% of all internet users, meaning that you might be missing out on a massive market share without any translation whatsoever.
You are able to track responses and the distribution of your press release on Real Wire to gain an insight as to how the release has been discussed in the various online networks. This is useful to get a sense of a general reaction but also to inform any future releases you might make as it will allow you to see what did or did not work in the ‘real’ online world.
A potential down side to realwire is that it only covers online media and, as such, offline medias will need to be handled elsewhere. For many this won’t be a problem but it is worth considering who you are trying to reach and the methods they are likely to use to gain access to information. If you are only interested in online media then there are a variety of evaluation packages available and two key formats to deliver your release, namely Traditional Press Releases (Sendit) or Social Media News Releases (Blogit). This site is also rated as number 1 on Google’s list of Social Media News Release sites, which is quite an accolade.
RealWire.com is a promising site for people who are interested in distributing press releases exclusively online. It offers a few different package options, though it isn’t necessarily the best value available. Its links in social media networks are vital to getting a decent level of distribution and the quality of the releases you are able to create is impressive. Its extra features (primarily its translation service and evaluation trials) are interesting and potentially of great use, but also come at a greater cost. If you’re looking for an online media specialist then RealWire.com might be the place to visit.
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