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Distributing a press release has never been easier than it is now. With PressWire.com you simply sign up (a process which takes literally one minute), type in your release, choose your area of distribution, pay with your credit card and that’s it! Presswire does all the work distributing your press release to journalists, editors, businesses and individuals who might be interested through its database of contacts from all over the world.
You can keep things simple or target your market more specifically with PressWire.com, choosing particular territories, subjects countries or categories from a very encompassing range. Similarly, you can choose to follow coverage from a healthy list of media titles from a variety of sectors. It would however be useful to be able to search through the media monitoring section to find what you’re looking for, rather than manually searching through their extensive list of media titles, simply to save the time and effort. But that’s not a major problem and Press Wire offers an intensive ‘cuttings’ service which allows customers to keep track of their media coverage (from newspapers, magazines, wires, websites, TV and radio) from the present day to 25 years retrospectively. This is a great way to monitor the coverage your company or product has been receiving and to track how effective your marketing has been.
Press Wire tailors their PR services to each client meaning that you can control the level and kind of exposure you want to receive. This is done in a number of ways and the service Press Wire offers includes a strong personalised research focus. They research and analyse any pre-existing coverage on your subject, prepare and distribute press releases all over the world, call editors and journalists on your behalf and continue to monitor PR and marketing campaigns thereafter. They also offer an extra service of allowing you to include video or picture assistance with your press release. You can easily track where your press releases have been sent, where they were published, who viewed them and for how long, which is incredibly useful in monitoring the best routes for your releases to get the most exposure.
A host of client references show that there are a number of happy customers using PressWire.com and all of the most recent releases are available to view under a well organised “Press Releases” section of the website. Contact details are also often provided with the releases any anyone is able to download a PDF version if it is available.
PressWire.com offers a decent service at a reasonable price. It might benefit from a few more payment options and the site isn’t necessarily the most user friendly or inspired, but it does the job it sets out to and offers a personalised service that can help produce and keep track of your press releases.
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